Keyword Cannibalization Checker
Paste your URLs and the keyword each one targets. This finds pages on your own site that are quietly competing against each other for the same search term.
We fetch your sitemap on our servers and drop in up to 100 page URLs — you just add each target keyword. Sign in free to use it.
URL, keyword or URL | keyword or paste straight from a spreadsheet (tab-separated). One page per line.What keyword cannibalization actually costs you
Keyword cannibalization happens quietly. Two articles get written months apart, each targeting a slightly different phrasing of the same underlying question, and neither one ever gets the full weight of your site's authority behind it. Google has to pick which of your own pages to rank, internal links get split between them, and the net result is usually two mediocre rankings instead of one strong one.
It's one of the easiest SEO problems to fix once you can actually see it — the hard part is noticing it in the first place, especially on a site with hundreds of published articles built up over years.
Exact matches vs. near-duplicate intent
This checker flags two different kinds of conflict. An exact match is when two different URLs list the literal same target keyword — the clearest, highest-priority kind to fix. A near-duplicateis when two keywords are worded differently but share most of their meaningful words (like "best crm software" and "top crm software tools") — often just as damaging, but easier to miss with a simple exact-match scan.
How to fix a cannibalization conflict once you find one
- Pick the stronger page — usually the one with more backlinks, more traffic, or a better position already — as the page to keep.
- Merge any genuinely unique content or sections from the weaker page into the one you're keeping.
- 301-redirect the weaker URL to the consolidated page so any existing links and rankings transfer over.
- Update internal links across your site that pointed to the old URL.
- If the pages truly serve different intents, keep both but rewrite titles and target keywords so they're clearly distinct instead of overlapping.
Frequently asked questions
What is keyword cannibalization?
Keyword cannibalization happens when two or more pages on the same site target the same or very similar search term. Instead of one strong page winning the ranking, Google has to choose between your own pages, which usually means both rank lower than a single, consolidated page would.
How do I fix keyword cannibalization?
Usually by picking the stronger of the two pages, merging the weaker page's unique content into it, then 301-redirecting the weaker URL. In cases where the pages genuinely serve different intents, differentiate the target keyword and title of each page more clearly instead of merging.
Is it always bad for two pages to rank for the same keyword?
Not necessarily — occasionally both pages can rank for slightly different variations without real competition. But when both pages have the same primary keyword in the title and both are actively being promoted, it's almost always worth consolidating rather than leaving the split in place.
How does this tool detect cannibalization without crawling my site?
It works from a list you provide of URLs and their target keywords, checking for exact keyword matches across different URLs and for high word-overlap between differently worded keywords. It's a text-based check, not a live rank-tracking tool, so it works entirely in your browser with no crawling required.
Start building your content library in under 8 minutes.
Your competitors are publishing every week. Every week you don't is a week of organic traffic going to them.
No Credit Card Required.