Open Graph Preview
See exactly how your page will look when shared on Facebook, LinkedIn, or Slack — before you find out the hard way after hitting publish.
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Preview
Why a page's regular SEO tags aren't enough for social sharing
Title tags and meta descriptions are written for search engines, but social platforms read a different set of tags entirely — Open Graph properties (og:title, og:description, og:image, og:url). Without them, Facebook, LinkedIn, and Slack fall back to guessing: pulling whatever text and image happens to be first on the page, which is often the wrong headline, a stray thumbnail, or nothing useful at all. Setting Open Graph tags explicitly means you control exactly what people see the moment before they decide whether to click.
What makes a strong Open Graph image
- 1200×630 pixels is the standard recommended size — a roughly 1.91:1 ratio that displays cleanly across most platforms.
- Keep important text and faces away from the edges; some platforms crop slightly differently.
- Use a distinct, on-brand image rather than a generic stock photo — it's the first thing people see in a crowded feed.
Why your preview might look stale after an update
Most social platforms cache a page's Open Graph data the first time it's shared and don't automatically refresh it. If you update your tags after a link has already been shared once, the old cached version can keep showing up until the platform's cache expires or you manually force a re-scrape through that platform's own debugging tool.
Frequently asked questions
What are Open Graph tags?
Open Graph tags are meta tags (og:title, og:description, og:image, og:url) that control how a page appears when shared on social platforms like Facebook, LinkedIn, and Slack. Without them, a platform falls back to guessing from the page's regular title and a random image, often with poor results.
What size should my og:image be?
1200×630 pixels is the widely recommended size, giving a roughly 1.91:1 aspect ratio that displays well across Facebook, LinkedIn, and most other platforms without awkward cropping.
Why does my link preview look wrong on some platforms?
Most likely causes are a missing or incorrectly sized og:image, an og:title or og:description that's missing entirely, or the platform having cached an old version of your page's metadata from before you last updated it.
Do I need separate Twitter Card tags in addition to Open Graph tags?
Twitter/X will fall back to your Open Graph tags if dedicated twitter:card tags are missing, but adding them explicitly (twitter:card, twitter:title, twitter:description, twitter:image) gives you more reliable control over how the link appears there specifically.

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