Article Schema
Article schema is a specific schema.org structured data type used to mark up news articles, blog posts, and similar content — labeling elements like headline, author, publish date, main image, and publisher explicitly for search engines to parse.
Updated
November 12, 2026
Category
SEO Glossary
Implementing Article schema (via JSON-LD, per Google's recommendation) helps eligibility for certain rich-result treatments in traditional search, but its value has grown further with AI search: a language model attempting to cite or summarize a piece of content benefits directly from explicitly structured metadata (a confirmed publish date, a named, verifiable author) rather than having to infer those facts from unstructured page text, which reduces the odds of a misattributed or outdated citation. Correct implementation requires every field marked up to accurately match the visible page content — a mismatched author name or a manipulated publish date in the schema violates structured data guidelines even if the visible page text is accurate.
Example
A blog post's Article schema correctly states its author, original publish date, and most recent update date — giving an AI Overview reliable, structured facts to cite accurately rather than guessing from unstructured body text.
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