Digital PR
Digital PR is the practice of earning media coverage, mentions, and backlinks through newsworthy stories, original research, or data-driven campaigns pitched to journalists and publishers — essentially traditional PR with SEO-driven backlink acquisition as an explicit, primary goal.
Updated
November 12, 2026
Category
SEO Glossary
Successful digital PR campaigns are usually built around something genuinely newsworthy or citable — original survey data, a unique data analysis, a timely and relevant expert commentary angle — rather than a generic press release, since journalists and publishers link out specifically because a piece of content adds real, citable value to their own story, not as a favor. The link-building value of digital PR comes from its ability to earn links from high-authority news and industry publications that wouldn't respond to typical outreach or guest-post pitches, making it one of the more scalable ways to build genuinely high-quality referring domains, though it typically requires either dedicated PR skill or budget to execute consistently well.
Example
A company runs an original survey of 500 marketers on AI content adoption, packages the data into a shareable report with unique charts, and earns coverage and backlinks from a dozen marketing publications who cite the original data.
Related terms
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