The key distinction from bounce rate: a page can have a high exit rate without necessarily being a problem, especially for pages that naturally sit at the end of a typical user journey (a thank-you page, a pricing page after checkout, the final article in a series someone was reading through) — a high exit rate on a page meant to be a funnel's final step is often expected and healthy, while the same high exit rate on a page meant to lead deeper into a site (like a homepage or a hub page) would be more concerning. Reading exit rate meaningfully requires knowing what role that specific page is supposed to play in the broader user journey, not evaluating the number in isolation.
Example
A pricing page shows a 70% exit rate — unremarkable and expected, since visitors who've decided to sign up or not typically leave the site from that page either way, unlike a high exit rate on a blog post meant to funnel readers deeper into related content.
Related terms
Related terms
Related Reading
404 Error
A 404 error is the standard HTTP status code returned when a requested page doesn't exist on the server — the classic 'page not found' response.
A/B Testing (SEO)
A/B testing in SEO is the practice of showing two versions of a page element — usually a title tag, meta description, or on-page element — to see which one earns a better click-through rate or ranking outcome.
AI Citation
An AI citation happens when an AI assistant like ChatGPT, Perplexity, Claude, or Gemini references or links to a specific page as the source for part of its answer.
