See the External Link entry for the fuller explanation of why outbound linking to credible, relevant sources is a normal and often beneficial part of well-researched content, rather than something that 'leaks' ranking value as an older, largely disproven SEO myth suggested.
Example
See External Link for a worked example.
Related terms
Related terms
Related Reading
404 Error
A 404 error is the standard HTTP status code returned when a requested page doesn't exist on the server — the classic 'page not found' response.
A/B Testing (SEO)
A/B testing in SEO is the practice of showing two versions of a page element — usually a title tag, meta description, or on-page element — to see which one earns a better click-through rate or ranking outcome.
AI Citation
An AI citation happens when an AI assistant like ChatGPT, Perplexity, Claude, or Gemini references or links to a specific page as the source for part of its answer.
